We’ve been immersed in SEO for seven years. We combine deep experience with a proprietary commerce platform to deploy Web properties and achieve front-page positioning for the most relevant, high-volume keywords.
Our comprehensive service offering:
Baseline Measurement. We collect all available data pertaining to your site to analyze your current traffic status. This data includes competitor research, Web-analytics stats, and search-engine positioning within your keyword universe. This provides a baseline from which to measure progress moving forward.
Keyword Strategy. We leverage learning from our baseline measurement and use a set of tools to develop a comprehensive keyword list based on popularity and relevancy.
On-Page Site Optimization. Next, we modify the structure of your Website in a way that maximizes visibility to the search-engine crawlers, reinforces targeted keyword phrases and pours a foundation for sustainable placement. Depending on resource allocation, our engineers can either make changes directly on your server or closely guide your Web developers on how to implement all proposed changes.
The goal of these structural changes is to position your Website for a much higher volume of search keywords and phrases.
Off-Page Site Optimization. Most SEO firms overlook the off-page factors that influence search engine positioning. We analyze Website factors not directly related to individual Web pages that impact search-engine performance such as redirecting techniques, parked domains, alternate URLs and search-engine penalties.
Link Development. Our link-development services include more than just directory submissions. Once we’ve optimized the structure of your site, we build a network of inbound, one-way, on-topic text links from high-quality publishers. These inbound links boost link popularity and position your site in the correct linking “neighborhood”.
We also consider the following factors:
- Anchor text optimization
- Viral link campaigns
- Link popularity consolidation
Content Creation. In parallel with link development, we’ll create original, search-engine friendly content that is correctly linked and themed. This content reinforces targeted keyword phrases and will increase search engine visibility. This is because relevant, organized content will increase keyword density, strengthen the theme of each page, and create opportunities to rank for secondary, related keywords. Additionally, it serves to attract organic inbound links from authoritative sources. This stage includes the following:
- Creating SEO-formatted blurbs and articles.
- Launching search-engine friendly press releases.
- Implementing search-engine optimized RSS feeds.
- Creating glossaries, dictionaries, FAQs, resource centers and knowledge bases.
Exploring content syndication opportunities (crosses over with New Media opportunities phase).
On-Going Site Enhancements. We review the impact of our initial On-Page Site Optimization. After analysis of search-engine traction provided by these recommendations, we iterate accordingly to continue to improve search engine rankings.
New Media opportunities. This stage of the engagement focuses on identifying trends and advancements in search and media that are synergistic with your web properties. We explore opportunities to use tagging, consumer-generated content, social search, XML feeds and content syndication. We think outside of purely technical improvements, and make connections with media such as Web 2.0 sites (Digg, Technorati, etc), special search-engine programs (Google Base for content, Yahoo Local, etc.) and RSS dissemination (Feedster, Plazoo, etc).
